July 7, 2025
Over the last 5 years I have used the LinkedIn Newsletters to share Content and Updates from my work in Finance Transformation Consulting. Last week was the first time I noticed that you can actually place a Video into the Newsletter Headline image. I never knew that or at least I had never noticed it before.
So I took one of my 9 Steps to Transform Accounts Payable Videos and I overhauled it to what you see above. Now, I have long believed that Videos even with Captions are not enough. You are busy people so I needed to advance to providing Key Points on screen as an aide memoire. Pause and remember for one moment I am a Consultant not a Videographer so I had to engage my younger Cousin to achieve the above.
I thought he made a damn fine first impression and I have asked him to revamp the next 8 Steps. Hopefully the QR Code within is a success, if not please let me know first of all and then use the link here to reach the Book How to Transform Finance in Paperback
I have provided the Book, which encapsulates my experience and career learnings, to 450 Finance Leaders since it was launched a month ago. I think this is me 'giving back' to my Profession and I am delighted so many took me up on my offer.
Now, I know that like myself many of you prefer the Paperback in front of you so I produced it 2 weeks ago and there is a small charge to cover Print, Post and Packaging. It is £21 all in to be delivered to any Finance Leader in the UK. I think that's a fair price as it has a colourful and high image content. That is the reason I didn't put it on Amazon like my first Book, because its just too tricky to upload.
In the Video above I refer to the most important Step in Transforming anything, if you don't Measure it you can't Manage it and you certainly can't Transform it. I like what my young Cousin did and fair play to him its better than I ever managed.
I actually have no idea if this will work and as of writing the Video is still uploading so I shall just have to wait and see. When you watch it we left in a 'tripwire' (a mistake) spot it and you get a Free Paperback Edition.
Experimentation is not just for Scientists, fingers and toes crossed.
Cheers,
Michael.