A Bridge too Far

Utd go to the Bridge tonight in search of much needed 3 points in what is a Prequel to the FA Cup Final against Chelsea. You heard it here first, never mind Off the Ball, the Overlap or Sky Sports our name is on the Cup after the 4:3 over Liverpool. I forecast a 2:2 tonight with McTominay adding to his...Transfer value.

Hat tip to Cornelius Ryan, no relation, for a 'Bridge too Far' as tonight we are going to the Movies. As promised in Article 6 we digress from Finance Transformation today to LinkedIn Content creation in a timeout from the fast pace of Change programs.

We start with the 'scores on the doors' we now have 1,068 Subscribers with 79% Finance people, then Media, Sports (3 Medals), Politics and Coaching. Over the last 4 years I have placed onto LinkedIn, Magazines, Podcasts, Videos and Documents. You can find them all on the Finance Transformation UK Website.

At the very start I experimented with creating Videos via the LinkedIn Live facility and to be honest the results were exceptional. One of which is still our highest performing video. I should point out I qualify for LinkedIn Creator mode which facilitates this and I was in bopping form that day...

My challenge of home working with the Lockdown restrictions was always sound quality and echo's as I worked from home and hosted or joined Webinars. In the end I bought a head set and it eliminated the echo but is not very appealing in my opinion to look at.

I then advanced to studio recording to ensure sound quality and video editing capabilities. The Discovery Section of my Website gives many examples of these. If you are going to make a video bear in mind the file size, they are huge, and editing is a slow process to the novice (me).

Why hire and pay for a Studio? My Clients are Finance Directors if I made a video in the back bed room what does that say about me and what I think is good enough for them?

You will fill laptop memory space quite quickly with several hours filming. Your machine will most likely come with built in video editing software so give it a go but expect it to be slow due to file size. If you have your videos made make sure you have a Pro WeTransfer account, videos are measured in Gigabytes.

The next challenge is Subtitles or Captions as the tech savvy call them. The average Professional will glance at a video on LinkedIn but they will still 'read' it and if you don't have Captions you lose quite a lot of your audience.

Now you are in the great position that LinkedIn will now Caption a video for you just make sure to Review every line as it doesn't cope well with an Irish accent. To be very clear you can also delete these Captions - that is available functionality.

For best results use a Thumbnail as your fellow Professionals are time poor and will only glance at your Content when busy so design a Thumbnail that stands out, again the website has great examples.

You can host a video on LinkedIn directly or via You Tube. Now you should be clear that if you upload the Video rather than link to another platform your video will perform better. Its up to you but I recommend both. Host your video on You Tube but keep the raw footage on your laptop and upload it directly. When you want to 'rePost' video use the You Tube link.

To get you started, you can make a video at home, from your camera and caption it with LinkedIn, just keep it short and sweet. The average attention span in my experience is 20 seconds. People have jobs to do always remember that. I know my videos are longer but my aim is to clearly demonstrate interviewing technique which is a core Consulting skill. I therefore interview subject matter experts at length, it is a deliberate approach.

You are most likely just starting so enlist your teenager, get an Instagram account and a phone tripod and away you go.

If you think you have what it takes to be interviewed then do reach out as I do Corporate promotional videos.

I think that's enough to start with. Enjoy the game tonight and we will revisit videos when I launch a new Service in a few weeks.

I will Post 3 Videos on my Profile, one even from Old Trafford, to prove the above during the afternoon.

Thank you for Subscribing.

Cheers,

Michael.